ICCPL & DIGICOMM bags the Media & Digital accounts of EROS Group

New Delhi: ICCPL, a renowned name in the sector of Public Relations & Brand Consultancy has bagged the account of Eros Group, one of the biggest name in Indian realty also with a huge reach in hospitality sector. The digital account has also been bagged by ICCPL under its digital communications division, DIGICOMM. With this ICCPL & DIGICOMM will be responsible for handling all the media & digital activities for the group. 

EROS GROUP, a company which needs no introduction, stands out with over 60 years of experience in Indian real estate sector. It has created some of the most pioneering landmarks of Real Estate Promotion and Town Planning for a period of over 60 impressive years. From a very modest beginning to the accomplishments of numerous projects in varied sectors, the Group has left an incredible mark in the Real Estate sector, Hospitality and Technology. 

The different projects under the Crown of the Eros Group are the renowned Townships like Charmwood Village, Eros Garden and the Lakewood City at the Southern fringe of Delhi and the Rosewood City in Gurgaon Sohna Road. Gurgaon Landmark Theatres like Vishal Cineplex at Rajouri Garden(with maximum seating capacity) and the Eros One at Jangpura in New Delhi.

Business Centers like the International Trade Tower, American Plaza, Eros Corporate Tower with 7 level parking in Nehru Place, New Delhi, Eros Corprate Park at IMT-Manesar, Gurgaon, Eros City Sqaure and Eros Business Center in Rosewood City, Gurgaon, Eros Mall at Delhi-Mathura Road, Faridabad and Charmwood Plaza in Faridabad, Eros Metro Mall, Sec-14, Dwarka, New Delhi and Eros Market Place in Indirapuram, Ghaziabad are at par with the Best in the World.

Prestigious Hospitality ventures like - Eros Hotel at Nehru Place, Shangri La at Ashoka Road, Connaught Place, Double Tree and Hilton at Mayur Vihar, and proposed Hotel Radisson Blu Hotel at Delhi-Mathura Road at Faridabad are an absolute spectacle of immaculate architecture. 

With a foray of new accounts in recent months ICCPL has become one of the largest PR & Digital Communicatons agency in Northern India. ICCPL had also expanded its wings last year to completely new domain when the organisation had launched India's 1st National real estate magazine called 'Chromohomes' under its holding company Chromohomes Media & Entertainment Pvt Ltd. With diversified business interests and varied portfolios like real estate, e-commerce, education & hospitality, ICCPL has emerged as the front runner in communications sector.

Chromohomes: a journey going stronger

Excerpt from the discussion with Ambika Saxena, CEO & Co- Founder of Chromohomes Media & Entertainment Pvt. Ltd. where she takes us through the journey of India's 1st National Real Estate Magazine. 

"The journey started in the year 2015 when I ventured out with India's First National Real Estate Magazine: CHROMOHOMES under my company Chromohomes Media & Entertainment Pvt ltd." Ambika says and then continues.

The story goes a long way. My husband, Dushyant Sinha has been quite a renowned marketing & communication consultant in the real estate sector. I always used to hear from him that real-estate sector inspite of being the biggest contributor to country's GDP has always been neglected. Infact it is one of the only sectors where no media house (apart from electronic news channels) or no one has ever created a national platform to showcase their work. This is where the idea struck me! And I decided to create India's 1st National Real Estate magazine which will be informative, have rich content along with lots of innovative & interesting articles which can get a reader glued to the magazine. 

We launched the magazine in the month of May, 2015 and launched it simultaneously in 6 cities in the first step. Gradually, we now have a presence in 8 cities along with Dubai, which is another real estate hub. 

One doesn't find a lot of women in top management in real estate or connected sectors. So there was an initial inhibition which faded away when I saw the oodles of appreciation coming my way. 

Chromohomes or 'CH',as people fondly call it, is today the largest circulated real estate magazine in India which comes every month. We today have expanded our offices from Noida (head-office) to Chandigarh and have recently opened a new office in Mumbai as-well. 

The magazine boasts of young and creative people in the research & content development team along with experienced & seasoned editorial team. 

We are planning to expand our region to over 12 cities in the next quarter and aim to capture 20 cities by next financial year end. With January 2016 we have made the magazine available online and are now focussing strongly on expanding our reach via online media. Very soon the company will also be launching their own mobile app, which will be one of its kinds in the country. 

(Ambika Saxena with husband Dushyant Sinha during an event of CH)

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ICCPL bags the account of AUWTR.com

New Delhi: ICCPL, a renowned Public Relations and Digital Communications company has bagged the account of AUWTR.com, a unique e-commerce community to order your delicacies and fulfil your hunger nest. 

AUWTR is a unique initiative by young entrepreneurs who have ventured into online ordering of food and have created a unique platform not just for their partners but also out of the box ordering menus for their users. The portal is going strong with their user base increasing everyday and is in process to create huge list of loyal customers who believe in ordering food online and also would love to try more options in comparison to the available options. 

Integrated Centre for Consultancy Pvt. Ltd (ICCPL) is a renowned name in the field of Public Relations & Digital communications and has served over 70 big corporates. The organisation has a huge client list in Real Estate, Education & Hospitality.  

With AUWTR, the company plans to concentrate on marketing activities which will help the client increase its visibility in its target audience along with creating interests amongst investors and VCs. 

IIPA 2016: Coming Soon!!!

New Delhi: India International Property Awards (IIPA), 2015 was the 1st edition of India's first online polling real estate awards. Approximately 11.5 lac people voted for over 100+ developers & 250+ projects across 8 cities in the country. The 2015 edition was held in the capital with a glittering ceremony and was attended by immenent personalities from real estate & political circles along with bureaucrats. 

With 2016, IIPA Organising team has entered a new year and this year's edition is eagerly awaited. Founder of IIPA Awards, Dushyant Sinha says," this time we are going to go many more places. More cities, many more developers, stake holders and lot more attractions. This time it is going to be huge. Since last September when we conducted the 2015 edition, we have been receiving continuous queries. The concept has brought back the faith in realty awards. We have created a platform where a common man can vote for his developer & his project. After all who can be a better judge? Infact the participants too have understood the importance of people's confidence which can actually bring huge benefits to their businesses".

India International Property Awards (IIPA) has brought a fresh lease of life in the whole scenario, where a developer not just vouches for a award but also feels proud in winning. 2015 edition not just helped in building trust for the winners but was also one of the biggest marketing platform with news channels like India News & Samachar Plus alongwith news papers like Mailtoday and magazines like India Today covered the entire event. Due to its concept of online polling, it went viral on internet aswell. IIPA 2015 has been the biggest award which ever took place in Indian Real Estate. 

With realty sector getting more organised and responsible some thing as unique as a people's choice award has a huge scope and will play a very important role in bringing more faith and trust in the sector. 2016 edition is now eagerly awaited. 

www.iipaawards.co.in.

RMZ Corp to buy Essar’s Equinox Business Park for $353M

Bangalore-based developer RMZ Corp has agreed to acquire Equinox Business Park in Mumbai from the realty arm of Essar Group for Rs 2,400 crore ($353 million) in the country’s biggest property deal in rupee terms.

The two companies have signed a definitive agreement for the deal, Essar said in a statement.

The Equinox Business Park is spread across 1.25 million sq ft and is located in Mumbai’s Bandra-Kurla Complex. It has four towers, of which three have been completed and rented out while the fourth is yet to see tenants move in.

The business park houses tenants including Nissan Motors, Acropolis, Crompton Greaves, Gilbarco Aegis and Lafarge. It also has some Essar offices. 

“This acquisition will extend our core businesses into the growing markets,” said Manoj Menda, corporate vice chairman, RMZ Corp.

RMZ has 20 million sq ft of core assets under management and aims to grow it to 80 million sq ft in five years. Besides going solo, it acquires commercial assets through a joint investment platform with Qatar Investment Authority (QIA). The platform recently acquired an IT park in Gurgaon from BPTP Ltd for Rs 850 crore.

Major realty deals
The RMZ-Equinox deal is the biggest in rupee terms and one of the biggest in dollar terms as the local currency has depreciated against the greenback over the past couple of years.

In 2014, a joint venture between Embassy Group and Blackstone acquired a majority stake in Vrindavan TechVillage business park in Bangalore in a deal that valued the property at Rs 1,951 crore ($324 million then).

Also in 2014, Unitech Corporate Parks signed a deal to sell its majority stake in all its projects to Brookfield Property Partners for £205.9 million (Rs 2,049 crore or $347 million then).

One of the biggest commercial deals last year involved Blackstone paying almost Rs 1,060 crore ($165 million then) to buy 247 Business Park in Mumbai from Milestone Capital and Hindustan Construction Company.

Essar’s withdrawal strategy
The asset sale is in line with Essar’s strategy to divest non-core assets. The group has reduced its focus on real estate over the years and is looking to exit most assets it has under Equinox Realty.

“This is in line with the present objective and focus of Essar to monetise non-core assets and deleverage the balance sheet,” said Anshuman Ruia, a member of the family that controls the Essar Group.

The realty arm was started in 2007 and has 16 million sq ft under various stages of development, according to its website. Its projects are spread across Maharashtra, Karnataka, Gujarat and Madhya Pradesh.

Source: vccircle