Excerpt from the discussion with Ambika Saxena, CEO & Co- Founder of Chromohomes Media & Entertainment Pvt. Ltd. where she takes us through the journey of India's 1st National Real Estate Magazine.
"The journey started in the year 2015 when I ventured out with India's First National Real Estate Magazine: CHROMOHOMES under my company Chromohomes Media & Entertainment Pvt ltd." Ambika says and then continues.
The story goes a long way. My husband, Dushyant Sinha has been quite a renowned marketing & communication consultant in the real estate sector. I always used to hear from him that real-estate sector inspite of being the biggest contributor to country's GDP has always been neglected. Infact it is one of the only sectors where no media house (apart from electronic news channels) or no one has ever created a national platform to showcase their work. This is where the idea struck me! And I decided to create India's 1st National Real Estate magazine which will be informative, have rich content along with lots of innovative & interesting articles which can get a reader glued to the magazine.
We launched the magazine in the month of May, 2015 and launched it simultaneously in 6 cities in the first step. Gradually, we now have a presence in 8 cities along with Dubai, which is another real estate hub.
One doesn't find a lot of women in top management in real estate or connected sectors. So there was an initial inhibition which faded away when I saw the oodles of appreciation coming my way.
Chromohomes or 'CH',as people fondly call it, is today the largest circulated real estate magazine in India which comes every month. We today have expanded our offices from Noida (head-office) to Chandigarh and have recently opened a new office in Mumbai as-well.
The magazine boasts of young and creative people in the research & content development team along with experienced & seasoned editorial team.
We are planning to expand our region to over 12 cities in the next quarter and aim to capture 20 cities by next financial year end. With January 2016 we have made the magazine available online and are now focussing strongly on expanding our reach via online media. Very soon the company will also be launching their own mobile app, which will be one of its kinds in the country.
(Ambika Saxena with husband Dushyant Sinha during an event of CH)
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